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W. Chan Kim
Author · 6 books
Books
Blue Ocean Shift
W. Chan Kim
,
Renée Mauborgne
,
Luitgard Köster
Blue Ocean Strategy, Expanded Edition
W. Chan Kim
,
Renée A. Mauborgne
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim
,
Renée Mauborgne
Der blaue Ozean als Strategie wie man neue Märkte schafft, wo es keine Konkurrenz gibt
W. Chan Kim
,
Renée Mauborgne
La estrategia del océano azul
W. Chan Kim
,
Renée Mauborgne
HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)
Harvard Business Review
,
Michael E. Porter
,
W. Chan Kim
,
Renée A. Mauborgne