Photo: Wikimedia Commons

Seth Godin

Author · 31 books

Seth Godin is an entrepreneur, author, and speaker. He served as vice president of direct marketing at Yahoo and founded the companies Yoyodyne and Squidoo. In 2018, he was inducted into the Marketing Hall of Fame. His notable books include *The Dip*, *Purple Cow*, *Tribes*, *This Is Marketing*, and *Practice*. His works have been published in 38 languages.

Books

Esto es marketing: No uses el marketing para solucionar los problemas de tu empresa: úsalo para solucionar los problemas de tus clientes (Alienta) (Spanish Edition)

Practice

Seth Godin, Jordan Wegberg

Purple Cow Transform Your Business by Being Remarkable

The Practice: Shipping Creative Work

All Marketers are Liars The Power of Telling Authentic Stories in a Low-trust World

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works and Why Authenticity Is the Best Marketing of All

Das ist Marketing!

Seth Godin, Silvia Kinkel

Das ist Strategie!

Seth Godin, Knill Bärbel

Il marketing racconta balle. Il classico underground che spiega come funziona davvero il marketing e perché l'autenticità è il modo migliore per fare marketing

La vaca púrpura Diferénciate para transformar tu negocio