Sascha Lobo

Sascha Lobo (born 1975) is a publicist, author, blogger, podcaster, and strategy consultant. He has also worked as a freelance advertising copywriter specializing in the internet, brand strategy, and unconventional communication. His books include *Wir nennen es Arbeit* (2006, with Holm Friebe), *Dinge geregelt kriegen* (2008, with Kathrin Passig), and *Realitätsschock*. He also wrote the column “Mensch-Maschine,” which focused on the digital world, and was involved in the advertising agency adical.