Martin Lindstrom

Martin Lindstrom worked as a consultant for international brands and served, among other roles, as COO of British Telecom-LookSmart and co-founder of BBDO Interactive/Framfab. He also founded Lindstrom Company, a firm specializing in branding and culture transformation. His books include *Clicks, Bricks & Brands*, co-written with Don Peppers and Martha Rogers, and *Brand Building on the Internet*. Lindstrom also appeared as an international conference speaker and wrote columns on branding.