Recommendations based on "Invisible Influence The Hidden Forces that Shape Behavior"

Based on your reading history, we think you will also enjoy the following books.

By Steven D. Levitt, Stephen J Dubner

The legendary bestseller that made millions look at the world in a radically different way returns in a new edition, now including an exclusive discussion between the authors and bestselling professor of psychology Angela Duckworth.Which is more dangerous, a gun or a swimming pool? Which should be feared more: snakes or french fries? Why do sumo wrestlers cheat? In this groundbreaking book, leading economist Steven Levitt—Professor of Economics at the University of Chicago and winner of the American Economic Association’s John Bates Clark medal for the economist under 40 who has made the greatest contribution to the discipline—reveals that the answers. Joined by acclaimed author and podcast host Stephen J. Dubner, Levitt presents a brilliant—and brilliantly entertaining—account of how incentives of the most hidden sort drive behavior in ways that turn conventional wisdom on its head.

By Stephen Pinker

This title is shortlisted for the samuel johnson prize 2012. This acclaimed steven pinker, author of "the language instinct" and "the blank slate", argues that, contrary to popular belief, humankind has become progressively less violent, over millenia and decades. Can violence really have declined? the images of conflict we see daily on our screens from around the world suggest this is an almost obscene claim to be making. Extraordinarily, however, steven pinker shows violence within and between societies - both murder and warfare - really has declined from prehistory to today.we are much less likely to die at someone else's hands than ever before. Even the horrific carnage of the last century, when compared to the dangers of pre - state societies, is part of this trend. Debunking both the idea of the 'noble savage' and an over - simplistic hobbesian notion of a 'nasty, brutish and short' life, steven pinker argues that modernity and its cultural institutions are actually makin

By Dr. Dan Ariely

“Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act.” — James Surowiecki, author of The Wisdom of CrowdsBehavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our temptation to cheat in any and all areas. Fans of Freakonomics, Survival of the Sickest, and Malcolm Gladwell’s Blink and The Tipping Point will find many thought-provoking insights in The Upside of Irrationality.

By Harvey Whitehouse

A radical exploration of how rituals have influenced history over thousands of years.From infancy, we copy those around us in order to be like others, to be one with the tribe. Other primates will copy behaviour that leads to transparent benefits, such as access to food, but only humans promiscuously copy actions that have no obvious instrumental purpose. The copying of causally opaque behaviour (rituals) has allowed cultural groups to proliferate over time and space. The frequency and emotional intensity of ritual performances constrains the scale and structure of cultural groups. Rare, traumatic rituals (e.g. painful initiations) produce very strong social cohesion in small, relational groups such as military battalions or local cults whereas daily and weekly rituals (e.g. collective praying in mosques, churches, and synagogues) produce diffuse cohesion in indefinitely expandable communities. This pioneering study presents a theory of how these two 'ritual modes' have influenced the course of human history over many thousands of years and continue to shape the groups we live in today.The resulting programme of research offers a radically new paradigm for the social sciences, one that bridges across disciplinary silos, samples the full diversity of the world's populations, and plumbs our richest sources of information about cultural systems, past and present. In doing so, leading anthropologist Harvey Whitehouse shows how we can modify the way we tackle some of the most pressing challenges of our day, from violent extremism to global heating. All the problems humanity creates are ultimately problems of cooperation. Solving these problems will require social glue. Whitehouse suggests various practical ways in which our growing knowledge about the role of ritual in group bonding can help us achieve a more peaceful and prosperous future, not only for ourselves but for all species who share the planet with us.

By Elisabeth Young-Bruehl

Upon publication of her “field manual,” The Origins of Totalitarianism,in 1951, Hannah Arendt immediately gained recognition as a major political analyst. Over the next twenty-five years, she wrote ten more books and developed a set of ideas that profoundly influenced the way America and Europe addressed the central questions and dilemmas of World War II. In this concise book, Elisabeth Young-Bruehl introduces her mentor’s work to twenty-first-century readers. Arendt’s ideas, as much today as in her own lifetime, illuminate those issues that perplex us, such as totalitarianism, terrorism, globalization, war, and “radical evil.”Elisabeth Young-Bruehl, who was Arendt’s doctoral student in the early 1970s and who wrote the definitive biography of her mentor in 1982, now revisits Arendt’s major works and seminal ideas. Young-Bruehl considers what Arendt’s analysis of the totalitarianism of Nazi Germany and the Stalinist Soviet Union can teach us about our own times, and how her revolutionary understanding of political action is connected to forgiveness and making promises for the future. The author also discusses The Life of the Mind, Arendt’s unfinished meditation on how to think about thinking. Placed in the context of today’s political landscape, Arendt’s ideas take on a new immediacy and importance. They require our attention, Young-Bruehl shows, and continue to bring fresh truths to light.

By Neil Postman

In this eloquent and persuasive book, Neil Postman examines the deep and broad effects of television culture on the manner in which we conduct our public affairs, and how "entertainment values" have corrupted the very way we think. As politics, news, religion, education, and commerce are given less and less expression in the form of the printed word, they are rapidly being reshaped to suit the requirements of television. And because television is a visual medium, whose images are most pleasurably apprehended when they are fast-moving and dynamic, discourse on television has little tolerance for argument, hypothesis, or explanation. Postman argues that public discourse--the advancing of arguments in logical order for the public good, once a hallmark of American culture--is being converted from exposition and explanation to entertainment.

By Jakob Hohwy

A new theory is taking hold in neuroscience. It is the theory that the brain is essentially a hypothesis-testing mechanism, one that attempts to minimise the error of its predictions about the sensory input it receives from the world. It is an attractive theory because powerful theoretical arguments support it, and yet it is at heart stunningly simple. Jakob Hohwy explains and explores this theory from the perspective of cognitive science and philosophy. The key argument throughout The Predictive Mind is that the mechanism explains the rich, deep, and multifaceted character of our conscious perception. It also gives a unified account of how perception is sculpted by attention, and how it depends on action. The mind is revealed as having a fragile and indirect relation to the world. Though we are deeply in tune with the world we are also strangely distanced from it. The first part of the book sets out how the theory enables rich, layered perception. The theory's probabilistic and statistical foundations are explained using examples from empirical research and analogies to different forms of inference. The second part uses the simple mechanism in an explanation of problematic cases of how we manage to represent, and sometimes misrepresent, the world in health as well as in mental illness. The third part looks into the mind, and shows how the theory accounts for attention, conscious unity, introspection, self and the privacy of our mental world.

By Dan Ariely

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.Not only do we make astonishingly simple mistakes every day, but we make the same "types" of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us "predictably" irrational.From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. "Predictably Irrational" will change the way we interact with the world--one small decision at a time.

By David Eagleman

If the conscious mind—the part you consider to be you—is just the tip of the iceberg, what is the rest doing?   In this sparkling and provocative new book, the renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate surprising mysteries: Why can your foot move halfway to the brake pedal before you become consciously aware of danger ahead? Why do you hear your name being mentioned in a conversation that you didn’t think you were listening to? What do Ulysses and the credit crunch have in common? Why did Thomas Edison electrocute an elephant in 1916? Why are people whose names begin with J more likely to marry other people whose names begin with J? Why is it so difficult to keep a secret? And how is it possible to get angry at yourself—who, exactly, is mad at whom?   Taking in brain damage, plane spotting, dating, drugs, beauty, infidelity, synesthesia, criminal law, artificial intelligence, and visual illusions, Incognito is a thrilling subsurface exploration of the mind and all its contradictions.

By Richard H. Thaler

RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the year From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions. Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV quiz shows, sports transfer seasons, and businesses like Uber. When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining.