Empfehlungen basierend auf "Unlocking Business Agility with Evidence-Based Management"

The Professional Product Owner's Guide to Maximizing Value with Scrum"This book presents a method of communicating our desires, cogently, coherently, and with a minimum of fuss and bother."―Ken Schwaber, Chairman & Founder, Scrum.orgThe role of the Product Owner is more crucial than ever. But it's about much more than mechanics: it's about taking accountability and refocusing on value as the primary objective of all you do. In The Professional Product Owner, two leading experts in successful Scrum product ownership show exactly how to do this. You'll learn how to identify where value can be found, measure it, and maximize it throughout your entire product lifecycle.Drawing on their combined 40+ years of experience in using agile and Scrum in product management, Don McGreal and Ralph Jocham guide you through all facets of envisioning, emerging, and maturing a product using the Scrum framework.McGreal and Jocham discuss strategy, showing how to connect Vision, Value, and Validation in ROI-focused agile product management. They lay out Scrum best-practices for managing complexity and continuously delivering value, and they define the concrete practices and tools you can use to manage Product Backlogs and release plans, all with the goal of making you a more successful Product Owner. Throughout, the authors share revealing personal experiences that illuminate obstacles to success and show how they can be overcome. Define success from the "outside in," using external customer-driven measurements to guide development and maximize value Bring empowerment and entrepreneurship to the Product Owner's role, and align everyone behind a shared business model Use Evidence-Based Management (EBMgt) to invest in the right places, make smarter decisions, and reduce risk Effectively apply Scrum's Product Owner role, artifacts, and events Populate and manage Product Backlogs, and use just-in-time specifications Plan and manage releases, improve transparency, and reduce technical debt Scale your product, not your Scrum Use Scrum to inject autonomy, mastery, and purpose into your product team's work Whatever your role in product management or agile development, this guide will help you deliver products that offer more value, more rapidly, and more often.Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. The E-Myth Revisited will help you grow your business in a productive, assured way.

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

C# has matured over the past decade: It's now a rich language with generics, functional programming concepts, and support for both static and dynamic typing. This palette of techniques provides great tools for many different idioms, but there are also many ways to make mistakes. In Effective C#, Second Edition, respected .NET expert Bill Wagner identifies fifty ways you can leverage the full power of the C# 4.0 language to express your designs concisely and clearly. Effective C#, Second Edition, follows a clear format that makes it indispensable to hundreds of thousands of developers: clear, practical explanations, expert tips, and plenty of realistic code examples. Drawing on his unsurpassed C# experience, Wagner addresses everything from types to resource management to dynamic typing to multicore support in the C# language and the .NET framework. Along the way, he shows how to avoid common pitfalls in the C# language and the .NET environment. You'll learn how to Use both types of C# constants for efficiency and maintainability (see Item 2) Employ immutable data types to promote multicore processing (see Item 20) Minimize garbage collection, boxing, and unboxing (see Items 16 and 45) Take full advantage of interfaces and delegates (see Items 22 though 25) Make the most of the parallel framework (see Items 35 through 37) Use duck typing in C# (see Item 38) Spot the advantages of the dynamic and Expression types over reflection (see Items 42 and 43) Assess why query expressions are better than loops (see Item 8) Understand how generic covariance and contravariance affect your designs (see Item 29) See how optional parameters can minimize the number of method overloads (see Item 10) You're already a successful C# programmer-this book will help you become an outstanding one.

Legendary money manager Peter Lynch explains his own strategies for investing and offers advice for how to pick stocks and mutual funds to assemble a successful investment portfolio.Develop a winning investment strategy with expert advice from the nation’s #1 money manager. Peter Lynch’s “invest in what you know” strategy has made him a household name with investors both big and small. An important key to investing, Lynch says, is to remember that stocks are not lottery tickets. There’s a company behind every stock and a reason companies—and their stocks—perform the way they do. In this book, Peter Lynch shows you how you can become an expert in a company and how you can build a profitable investment portfolio, based on your own experience and insights and on straightforward do-it-yourself research. In Beating the Street, Lynch for the first time explains how to devise a mutual fund strategy, shows his step-by-step strategies for picking stock, and describes how the individual investor can improve his or her investment performance to rival that of the experts. There’s no reason the individual investor can’t match wits with the experts, and this book will show you how.

"The missing link that will prepare your business and your mind for the next stage of business growth." --from the Foreword by Gino Wickman, author of Entrepreneurial Leap and Traction   Does your business own you more than you own it? Are you afraid it will collapse without you? Are you sacrificing your family, friends, and freedom to keep your business in business? What if, instead, your company could run on automatic while it continued to grow and turn a profit? It’s possible—and the revised and expanded edition of Clockwork makes it easier than ever. If you're like most entrepreneurs, you started your company so you could be your own boss, make the money you deserve, and live life on your own terms. In reality, you're bogged down in the daily grind, constantly putting out fires, answering an endless stream of questions, and continually hunting for cash.   In Clockwork, Revised & Expanded, entrepreneurship expert Mike Michalowicz improves on his step-by-step method for getting more done by doing less – making it easier than ever to have your business run itself.   The culmination of more than ten years research, with hundreds of new real-life case studies and improved processes drawn—drawn directly from Mike’s hugely successful training program—Clockwork, Revised & Expanded is your recipe for an ultra-efficient business.   Among the many new and improved strategies, you will learn how to: Transfer any task off your plate and trust that your team will get it done right. Elevate your role in your company (and life) with one single word. Pinpoint the critical function your business must master to avoid mediocrity. Leverage the extraordinary power of the 3.2 hour productivity rule. And finally—do what you want, when you want, in your business and your life.   Clockwork Revised & Expanded even includes an entirely new section that details how to improve each team member’s efficiency – both individually and within teams – without leadership involvement.   With Mike's Clockwork system, you will make your business finally work for you.

Known from its last editions as the "Bible of Forecasting", the third edition of this authoritative text has adopted a new approach-one that is as new as the latest trends in the field: "Explaining the past is not adequate for predicting the future". In other words, accurate forecasting requires more than just the fitting of models to historical data. Inside, readers will find the latest techniques used by managers in business today, discover the importance of forecasting and learn how it's accomplished. And readers will develop the necessary skills to meet the increased demand for thoughtful and realistic forecasts.

A Wall Street Journal Bestseller!What are venture capitalists saying about your startup behind closed doors? And what can you do to influence that conversation?If Silicon Valley is the greatest wealth-generating machine in the world, Sand Hill Road is its humming engine. That's where you'll find the biggest names in venture capital, including famed VC firm Andreessen Horowitz, where lawyer-turned-entrepreneur-turned-VC Scott Kupor serves as managing partner.Whether you're trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. In Secrets of Sand Hill Road, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs. Kupor explains, for instance:   • Why most VCs typically invest in only one startup in a given business category.    • Why the skill you need most when raising venture capital is the ability to tell a compelling story.    • How to handle a "down round," when startups have to raise funds at a lower valuation than in the previous round.    • What to do when VCs get too entangled in the day-to-day operations of the business.    • Why you need to build relationships with potential acquirers long before you decide to sell. Filled with Kupor's firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide every entrepreneur needs to turn their startup into the next unicorn.

A Practical Guide to the Most Popular Agile ProcessThe Single-Source, Comprehensive Guide to Scrum for All Team Members, Managers, and ExecutivesIf you want to use Scrum to develop innovative products and services that delight your customers, Essential Scrum is the complete, single-source reference you’ve been searching for. Leading Scrum coach and trainer Kenny Rubin illuminates the values, principles, and practices of Scrum, and describes flexible, proven approaches that can help you implement it far more effectively.Whether you are new to Scrum or years into your use, this book will introduce, clarify, and deepen your Scrum knowledge at the team, product, and portfolio levels. Drawing from Rubin’s experience helping hundreds of organizations succeed with Scrum, this book provides easy-to-digest descriptions enhanced by more than two hundred illustrations based on an entirely new visual icon language for describing Scrum’s roles, artifacts, and activities.Essential Scrum will provide every team member, manager, and executive with a common understanding of Scrum, a shared vocabulary they can use in applying it, and practical knowledge for deriving maximum value from it.

Now in hardback color edition! Responsible AI Strategy Beyond Fear and Hype - 2024 EditionFinalist for the 2023 HARVEY CHUTE Book Awards recognizing emerging talent and outstanding works in the genre of Business and Enterprise Non-Fiction.In this comprehensive guide, business leaders will gain a nuanced understanding of large language models (LLMs) and generative AI. The book covers the rapid progress of LLMs, explains technical concepts in non-technical terms, provides business use cases, offers implementation strategies, explores impacts on the workforce, and discusses ethical considerations. Key topics include: The Evolution of LLMs: From early statistical models to transformer architectures and foundation models.How LLMS Understand Language: Demystifying key components like self-attention, embeddings, and deep linguistic modeling.The Art of Inference: Exploring inference parameters for controlling and optimizing LLM outputs.Appropriate Use Cases: A nuanced look at LLM strengths and limitations across applications like creative writing, conversational agents, search, and coding assistance.Productivity Gains: Synthesizing the latest research on generative AI's impact on worker efficiency and satisfaction.The Perils of Automation: Examining risks like automation blindness, deskilling, disrupted teamwork and more if LLMs are deployed without deliberate precautions.The LLM Value Chain: Analyzing key components, players, trends and strategic considerations. Computational Power: A deep dive into the staggering compute requirements behind state-of-the-art generative AI.Open Source vs Big Tech: Exploring the high-stakes battle between open and proprietary approaches to AI development.The Generative AI Project Lifecycle: A blueprint spanning use case definition, model selection, adaptation, integration and deployment.Ethical Data Sourcing: Why the training data supply chain proves as crucial as model architecture for responsible development.Evaluating LLMs: Surveying common benchmarks, their limitations, and holistic alternatives.Efficient Fine-Tuning: Examining techniques like LoRA and PEFT that adapt LLMs for applications with minimal compute.Human Feedback: How reinforcement learning incorporating human ratings and demonstrations steers models towards helpfulness.Ensemble Models and Mixture-of-Experts: Parallels between collaborative intelligence in human teams and AI systems.Areas of Research and Innovation: Retrieval augmentation, program-aided language models, action-based reasoning and more.Ethical Deployment: Pragmatic steps for testing, monitoring, seeking feedback, auditing incentives and mitigating risks responsibly.The book offers an impartial narrative aimed at informing readers for thoughtful adoption, maximizing real-world benefits while proactively addressing risks. With this guide, leaders gain integrated perspectives essential to setting sound strategies amidst generative AI's rapid evolution.More Than a BookBy purchasing this book, you will also be granted free access to the AI Academy platform. There you can view free course modules, test your knowledge through quizzes, attend webinars, and engage in discussion with other readers. No credit card required.