Empfehlungen basierend auf "Die Psychologie des Überzeugens"
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von Alex Hormozi
I took home more in a year than the CEOs of McDonald's, IKEA, Ford, Motorola, and Yahoo combined as a kid in my 20s using the $100M Offers method. It works. And it will work for you. Not that long ago, though, my business had gotten so bad that I literally couldn’t even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn’t). I knew something had to change...but what? Over the next 48 months, I went from losing money to making $36 for every $1 spent. In that time period, we generated over $120,000,000 across four different industries: service, ecommerce, software, and brick and mortar. But, unlike everyone else, we didn’t have great funnels, great ads, or a wealthy niche. In fact, we didn’t even send emails until we had crossed $50M in sales. Instead, we were able to do this one thing really well: We created offers so good, people felt stupid saying no. Here’s exactly what this book will show you how to do: How to charge a lot more than you currently are The tiny market, big money process we use to laser focus on niche markets overflowing with cash The “unfair” pricing formula: How we multiplied our pricing by 100 (and got more people to say yes...for real) The value flip...so you never get price compared again (That’s a promise.) The virtuous cycle of price: Use it to outspend your competition (for good) while using your product to attract the best talent. How to make your product so good, prospects find a way to pay for it The unbeatable value equation: to make what you sell worth more than your prospects have ever received The delivery cube: to make delivering your products and services cost less but provide more The trim and stack hack: to maximize profit using the absolute best delivery methods. (This has never been shared publicly and was how we made $17m in profit on $28m in revenue in a year when I was 28 years old) How to enhance your offer so much, prospects buy without hesitating The scarcity stack: How to use the three different types of scarcity in every offer you make (without lying) to get people to buy the moment you ask The “everyday” urgency blueprint: to get prospects to buy right now, using everyday life to create real, ethical time pressure Unbeatable bonuses...and watch your prospects' hesitations melt away as they begin reading their credit cards to you before you even finish! God-mode guarantees: So good they make anyone say yes (even people who would never normally consider buying). I’ll show you how to stack and layer all four types of guarantees together. I even give you my 13 favorite guarantees word-for-word to swipe for yourself. Magic naming formula to get the absolute highest response rates and conversion rates from everything you do to get new clients And so much more The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
von Daniel Goleman, Richard Boyatzis, Annie McKee
Is IQ destiny? Not nearly as much as we think. Daniel Goleman argues that our view of human intelligence is far too narrow, and that our emotions play a far greater role in thought, decision making and individual success than is commonly acknowledged.Emotional intelligence includes self-awareness and impulse control, persistence, zeal and motivation, empathy and social deftness. These are the qualities that mark people who whose relationships flourish, who are stars in the workplace.With new insights into the brain architecture underlying emotion and rationality, Goleman shows precisely how emotional intelligence can be nurtured and strengthened in all of us. And because emotional lessons a child learns actually sculpt the brain's circuitry, Goleman provides detailed guidance as to how parents and schools can benefit from this.
von Robert Cialdini
Influence established Cialdini as the world’s foremost authority on the science of persuasion, winning plaudits from such figures as Dan Pink, Chip Heath and Tom Peters. In Pre-suasion, Cialdini builds on his investigations into the subtle world of influence to reveal that the best persuaders succeed not only because of what they say or how they say it, but because of what they do in the moment before they deliver their message. In the process he draws on a series of compelling case studies and a profound understanding of human psychology to offer a ground-breaking work that is both fascinating and brilliantly practical.
von Adam M. Grant
Give and Take highlights what effective networking, collaboration, influence, negotiation, and leadership skills have in common.For generations, we have focused on the individual drivers of passion, hard work, talent, and luck. But today, success is increasingly dependent on how we interact with others. It turns out that at work, most people operate as either takers, matchers, or givers. Whereas takers strive to get as much as possible from others and matchers aim to trade evenly, givers are the rare breed of people who contribute to others without expecting anything in return.Using his own pioneering research as Wharton's youngest tenured professor, Grant shows that these styles have a surprising impact on success. Although some givers get exploited and burn out, the rest achieve extraordinary results across a wide range of industries. Combining cutting-edge evidence with captivating stories, this landmark book shows how one of America's best networkers developed his connections, why the creative genius behind one of the most popular shows in television history toiled for years in anonymity, how a basketball executive responsible for multiple draft busts transformed his franchise into a winner, and how we could have anticipated Enron's demise four years before the company collapsed - without ever looking at a single number.Praised by bestselling authors such as Dan Pink, Tony Hsieh, Dan Ariely, Susan Cain, Dan Gilbert, Gretchen Rubin, Bob Sutton, David Allen, Robert Cialdini, and Seth Godin-as well as senior leaders from Google, McKinsey, Merck, Estee Lauder, Nike, and NASA - Give and Take highlights what effective networking, collaboration, influence, negotiation, and leadership skills have in common. This landmark book opens up an approach to success that has the power to transform not just individuals and groups, but entire organizations and communities.
von Stephen R. Covey
„Stephen R. Covey ist seit Langem ein trittsicherer Führer für alle, die sich verbessern wollen. Der 8. Weg zeigt uns, wie wir den Gipfel der Erfüllung und der Leistung erklimmen können.“ - Steve Forbes, Präsident und CEO von Forbes und Chefredakteur des Magazins Forbes
von Malcolm Gladwell
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
von Jocko Willink
Jocko Willink war nach seinem Studium 20 Jahre bei der Eliteeinheit, zuletzt als Navy Seal Offizier. Danach bildete er Seal-Führungskräfte aus. 2010 quittierte er seinen Dienst und gründete die Unternehmensberatung Echelon Front mit. Leif Babin diente neun Jahre als U.S. Navy Seal- Offizier. Er gestaltete ein neues Führungstraining für Seal-Offiziere. 2011 quittierte er seinen Dienst und gründete die Firma Echelon Front mit Jocko Willink.
von Brad Gilbert, Steve Jamison, Andre Agassi
He's been called the best in the world at the mental game of tennis. Brad Gilbert's strokes may not be pretty, but looks aren't everything. He has beaten the Tour's biggest names -- all by playing his "ugly" game.Now, in Winning Ugly Gilbert teaches recreational players how to win more often without necessarily even changing their strokes. The key to success, he says, is to become a better thinking player -- to recognize, analyze, and capitalize. That means outthinking opponents before, during, and after a match; forcing him or her to play your game. Gilbert's unconventional advice includes:* How to identify the seven "Hidden Ad Points," and what to do when they come up* Six reasons why you should never serve first* How to beat a Lefty, a Retriever, a Serve-Volley player, and other troublesome opponents* How to keep a lead, or stop a match from slipping away* How to handle psyching and gamesmanshipWinning Ugly is an invaluable combat manual for the court, and its tips include "some real gems," according to Tennis magazine. Ultimately, Winning Ugly will help you beat players who have been beating you.
von Henry Cloud
Integrity—more than simple honesty, it's the key to success. A person with integrity has the ability to pull everything together, to make it all happen no matter how challenging the circumstances. Drawing on experiences from his work, Dr. Henry Cloud, a clinical psychologist, leadership coach, corporate consultant and nationally syndicated radio host, shows how our character can keep us from achieving all we want to (or could) be. In Integrity , Dr. Cloud explores the six qualities of character that define integrity, and how people with Are able to connect with others and build trust Are oriented toward reality Finish well Embrace the negative Are oriented toward increase Have an understanding of the transcendent Integrity is not something that you either have or don't, but instead is an exciting growth path that all of us can engage in and enjoy.
von Bret Contreras
Improve your physique, build lean muscle, increase strength—Glute Lab is the all-in-one glute training system that will teach you how to do all this and more.The gluteus maximus is the largest and most versatile muscle in the human body. In addition to being aesthetically appealing and controlling a wide range of functional movements, big, strong glutes set you up to lift heavier, jump higher, sprint faster, and swing harder and can even play a role in preventing knee, hip, and lower back pain and injuries.Your glutes influence every aspect of your physical life: from the way you look and how you feel to your ability to run, jump, cut, lift, and twist. Yet few understand how to properly build and develop this all-important muscle.Enter Glute Lab. In this book, Bret “The Glute Guy” Contreras—PhD, personal trainer, and bestselling author—lays out a glute training system that will help you reach your strength, performance, and physique goals. Through descriptive narrative, step-by-step images and illustrations, and easy-to-follow training programs, the Glute Guy distills the science and art of glute training into one comprehensive manual.Whether you’re a bodybuilder, physique competitor, athlete, powerlifter, CrossFitter, personal trainer, physical therapist, or simply someone who wants to improve your physique, this book contains everything you need to know about building bigger, stronger, leaner, higher-performing glutes.In this book, you will learn:The fundamentals of optimal glute training How to perform the most effective glute-building exercises How to select exercises based on your goals and body type Variations for the hip thrust, deadlift, and squat exercises The science behind how muscle develops and grows The anatomy and function of the glutes How to design a customized glute-training program Techniques and programs for sculpting rounder, stronger glutes The importance of glute training for aesthetics, health, strength, and performance How glute training can prevent knee, hip, and low back injuries and pain Strategies for targeting different areas of the glutes and lower body More than 30 glute burnout circuits and workouts